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Several networks have responded to the challenge from streaming rivals by embracing new event strategies that leverage the power of linear TV over other platforms. That includes NBC, which last month expanded its events schedule and unveiled an aggressive slate of programming stretching into 2024.
But even as it leans into its strengths as a linear network, NBC is increasingly looking to digital platforms as it tries to help its new shows find a larger audience—most notably with the unusual rollout for midseason musical drama Zoey’s Extraordinary Playlist.