NBC Stars Tell Adweek Why Brands Should Advertise on Their Shows

We hit the red carpet at the NBC upfront

While NBC executives were pitching their new slate of shows to advertisers Monday at New York’s Radio City Music Hall, many of the network’s stars were a few blocks away on the red carpet at the Four Seasons Hotel. Adweek caught up with more than two dozen of NBC’s biggest prime-time stars and asked them why advertisers should buy in to their shows.

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