NBC Sports Says Super Bowl Advertisers Weren't Scared Off By This Season's NFL Protests

Last year's overtime game didn’t lead to a surge in inventory deals

This year’s 10 percent decline in NFL ratings didn’t keep advertisers from paying more money than ever before—north of $5 million—for a Super Bowl ad. And while some NFL advertisers expressed concern over coverage of national anthem protests during the regular season, their anxiety didn’t spill over into Super Bowl ad sales.