Sports Marketing

NBC Sports Rebrands Digital and Consumer Business Division in Sports Tech Overhaul

Called NBC Sports Next, it unifies the SportsEngine, GolfNow and NBC Sports Enterprise platforms

'It’s all about trying to make the playing of sports better,' says NBC Sports Next evp Will McIntosh.NBC Sports
By Mollie Cahillane

August 9, 2021

Now that the Olympics have concluded, NBC Sports is taking the wraps off its new sports technology division, NBC Sports Next.

Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

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