NBC Sports Group Helping Tokyo Olympics Marketers Create More Effective Ads

Olympics Ad Engine uses previous Games spots to maximize a brand's marketing objectives

The Olympics Ad Engine suggests how new sports can be modified to help achieve five different marketing objects. NBC Olympics

With the rescheduled Tokyo Olympics six months away, NBC Sports Group is gearing up to beat last year’s record-breaking ad revenue windfall, prior to the Games’ Covid-related postponement.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.