Buoyed by Summer Olympics ratings that through the first five days are 15 percent higher (17.8/31 rating for Beijing vs. 15.4/27 for Athens) than the 2004 Summer Games, NBC has sold $10 million more advertising inventory since Monday (Aug. 11).
Heading into the Beijing Games, NBC had sold just north of $1 billion on all of its telecast platforms, including NBC, numerous cable networks, and online platforms. But the network clearly kept aside a good chunk of audience-deficiency-unit inventory in case of ratings shortfalls.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in