NBC Says Broadcast TV Is Thriving, Even as It Works on a Streaming Strategy

Must create services that don't conflict with cable parent company

NBC execs say their momentum proves that broadcast networks are still thriving. But that isn't stopping them from putting together an enhanced streaming offering to attract non-linear audiences.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.