NBC Olympics Tuesday Ratings Were Down From 2014, but Streaming Figures Were Huge

Digital delivered its largest prime-time audience for the 2018 games

Millions tuned in to NBC’s Olympics coverage on Tuesday night to see snowboarding icon Shaun White win his third Winter Olympics gold medal, which consequently gave Team USA its 100th all-time winter gold.

Per Nielsen live-plus-same-day data and digital data from Adobe Analytics, NBC Olympics’ Tuesday prime-time coverage posted a Total Audience Delivery of 22.6 million viewers, of which 21.5 million watched on NBC only. That means there was a 5 percent lift in total audience due to the TAD

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