NBC Nabs Record $3.5 Million for Super Bowl Spots

Auto leads the charge as NFL showcase all but sold out

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With a good five months before the Super Bowl kicks off in Indianapolis on Feb. 5, NBC has nearly sold out all of its most valuable football inventory.

According to Seth Winter, senior vice president of NBC Sports Group Sales & Marketing, “literally a handful of units” remain available in its Super Bowl XLVI broadcast. An estimated 63 in-game slots were up for grabs; of these perhaps as few as six remain.

Such is the strength of the market that NBC is guaranteed to smash all previous pricing records for the game.

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