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The 2018 Winter Olympics are 10 months away, but NBCUniversal is already making deals and firming up its ad sales strategy for the games, which will be held in Pyeongchang, South Korea.
For these Olympics, NBCU is switching its guarantee for advertisers from the households demo, which it has used for all of the recent Olympics, a total viewer guarantee of viewership across broadcast, cable and digital (what it calls Total Audience Delivery numbers). The company made the announcement to buyers and advertisers during an Olympics upfront presentation in NBC’s Studio 8H, where Saturday Night Live is filmed.
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