Programming & Performance

NBC Has ‘Less Than 10’ Super Bowl Ad Slots Available With Just 3 Weeks to Go

Network expects to generate around $500 million in ad revenue on Feb. 4

olympics-sb52-nbc-ad-sales-PAGE-2018 — NBC Sports expects to rake in almost $1.4 billion in ad revenue, between Super Bowl LII and the Winter Olympics.Animation: Dianna McDougall; Sources: Getty Images, NBC

January 11, 2018

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With just three and a half weeks to go before Super Bowl LII, NBC has nearly sold out of its inventory for the game.

The network has “less than 10” in-game slots available, Dan Lovinger, evp ad sales, NBC Sports Group, told reporters today. The company is averaging “more than $5 million for a 30-second spot,” which covers linear, digital and Spanish language platforms. NBC doesn’t give out the exact number of in-game units, but it is more than 70.