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With just three and a half weeks to go before Super Bowl LII, NBC has nearly sold out of its inventory for the game.
The network has “less than 10” in-game slots available, Dan Lovinger, evp ad sales, NBC Sports Group, told reporters today. The company is averaging “more than $5 million for a 30-second spot,” which covers linear, digital and Spanish language platforms. NBC doesn’t give out the exact number of in-game units, but it is more than 70.