Programming & Performance

NBC Has ‘Less Than 10’ Super Bowl Ad Slots Available With Just 3 Weeks to Go

Network expects to generate around $500 million in ad revenue on Feb. 4

olympics-sb52-nbc-ad-sales-PAGE-2018 — NBC Sports expects to rake in almost $1.4 billion in ad revenue, between Super Bowl LII and the Winter Olympics.Animation: Dianna McDougall; Sources: Getty Images, NBC

January 11, 2018

With just three and a half weeks to go before Super Bowl LII, NBC has nearly sold out of its inventory for the game.

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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