NBC Has ‘Less Than 10’ Super Bowl Ad Slots Available With Just 3 Weeks to Go

Network expects to generate around $500 million in ad revenue on Feb. 4

Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6.


With just three and a half weeks to go before Super Bowl LII, NBC has nearly sold out of its inventory for the game.

The network has “less than 10” in-game slots available, Dan Lovinger, evp ad sales, NBC Sports Group, told reporters today. The company is averaging “more than $5 million for a 30-second spot,” which covers linear, digital and Spanish language platforms. NBC doesn’t give out the exact number of in-game units, but it is more than 70.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in