NBC Has the Last Laugh as Olympics Strike Gold

London Games the most-watched U.S. TV event in history

The games of the XXX Olympiad ended on yet another high note, as the 17-night extravaganza now stands as the most-watched event in U.S. television history.

According to Nielsen live-plus-same-day data, NBC’s coverage of the 2012 London Summer Olympics drew 219.4 million total viewers, edging the Beijing Games by 4.4 million viewers, or 2 percent.

For the sake of context, the U.S. Census Bureau pegs the population at 311.6 million people, which means that more than two-thirds (70 percent) of all Americans watched at least part of the games.

With an average 31.1

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