Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Wednesday night's Rio Olympics action featured a victory for U.S. beach volleyball stars Kerri Walsh Jennings and April Ross, another gold medal for legendary Japanese gymnast Kohei Uchimura, and a gold in the 200-meter freestyle relay for Katie Ledecky and the U.S. women. But the action couldn't match Tuesday night's heroics, and the Nielsen ratings reflect that.
The NBC broadcast network delivered 26.4 million total prime-time viewers on Wednesday, down 14 percent from the same night during the London Olympics in 2012 and down 21 percent from Tuesday night.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in