Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
NEW YORK With the opening ceremony of the Beijing Olympics less than a month away, NBC Universal is close to earning a gold medal of its own.
It’s likely that NBCU will rake in north of $1 billion in ad revenue — taking into account not only NBC and its cable siblings but also the online ad inventory that the company is aggressively selling. That would be a record; anything more than $1 billion is higher than what NBCU earned in ad revenue for the 2004 Athens Games.
About
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in