Convergent TV

NBA, TiVo Ink Ratings Deal

Headshot of Steve Mcclellan
By Steve Mcclellan

June 4, 2009

The National Basketball Association is working with TiVo to evaluate just how DVR-proof televised basketball really is. The DVR pioneer has inked a deal with the NBA for ratings and interactive ad services.

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Headshot of Steve Mcclellan

Steve Mcclellan

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