NBA Lockout Will Cost Networks Billions

Pro hoops debacle could be a disaster for ESPN, TNT

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Minutes after the NBA officially announced the July 1 lockout, Sacramento Kings forward/center DeMarcus Cousins offered what was perhaps the most cogent, and funny, take on the players’ financial prospects. In a tweet posted Thursday at around 7:30 p.m. EDT, the big man asked, “Is Walmart hiring?”

Cousins has $3.37 million in salary at stake, so it’s understandable that he’s a bit antsy about his personal finances. Should the NBA season be scuttled altogether, however, billions of dollars would be washed away, and no one will take a bigger hit than the league’s network of TV partners.



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