Programming & Performance

NBA Finals, Tokyo Olympics Fuel Broadcast, Streaming Viewing Share Gains in July

Cable usage falls, but still remains the top overall category

The NBA playoffs moved from cable to ABC for the Finals, which led to broadcast's share increase in July.Mark J. Rebilas-Pool/Getty Images
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By Jason Lynch

August 19, 2021

The Summer Olympics ratings were down dramatically, but the Olympics did give a boost to broadcast and streaming viewing in July.

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Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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