National TV Ad Revenue Was Flat During the 2017-18 Season, but Ad Loads Jumped 4%

Cable and broadcast networks saw $45.5 billion in linear revenue

Roseanne was the third most lucrative prime-time comedy last season in national TV ad revenue. Adam Rose/ABC

Linear ratings fell again last season, but broadcast and cable networks saw the same amount of total national linear TV ad revenue—$45.5 billion—as in the 2016-17 season, according to new data from Standard Media Index.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.