Programming & Performance

National TV Ad Revenue Was Flat During the 2017-18 Season, but Ad Loads Jumped 4%

Cable and broadcast networks saw $45.5 billion in linear revenue

roseanne-abc-CONTENT-2018 — Roseanne was the third most lucrative prime-time comedy last season in national TV ad revenue.Adam Rose/ABC

October 30, 2018

Linear ratings fell again last season, but broadcast and cable networks saw the same amount of total national linear TV ad revenue—$45.5 billion—as in the 2016-17 season, according to new data from Standard Media Index.

Jason Lynch

@jasonlynch
jason.lynch@adweek.com

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

Programming & Performance

National TV Ad Revenue Was Flat During the 2017-18 Season, but Ad Loads Jumped 4%

Cable and broadcast networks saw $45.5 billion in linear revenue

Jason Lynch

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Jason Lynch