Programming & Performance

National TV Ad Revenue Was Flat During the 2017-18 Season, but Ad Loads Jumped 4%

Cable and broadcast networks saw $45.5 billion in linear revenue

Roseanne was the third most lucrative prime-time comedy last season in national TV ad revenue. Adam Rose/ABC

By Jason Lynch

October 30, 2018

Linear ratings fell again last season, but broadcast and cable networks saw the same amount of total national linear TV ad revenue—$45.5 billion—as in the 2016-17 season, according to new data from Standard Media Index.

Jason Lynch
@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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