National Spot Radio Looking Up

Following two years of negative growth, national spot radio is finally turning the corner with first quarter pacing up 19 percent.

According to a report from Stu Olds, CEO of Katz Media, the recovery is widespread and broad-based. The auto category, up 35.6 percent in the quarter, is one of seven categories contributing to a tightening marketplace.

National spot radio was down 22 percent year-to-date in third quarter, per the Radio Advertising Bureau, making for easy comparisons.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in