Following two years of negative growth, national spot radio is finally turning the corner with first quarter pacing up 19 percent.
According to a report from Stu Olds, CEO of Katz Media, the recovery is widespread and broad-based. The auto category, up 35.6 percent in the quarter, is one of seven categories contributing to a tightening marketplace.
National spot radio was down 22 percent year-to-date in third quarter, per the Radio Advertising Bureau, making for easy comparisons.
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