National Geographic Pitches the Power of Storytelling, and Returning Franchises

The Disney deal is looming, but it’s ‘business as usual,’ said CEO

National Geographic came into this year’s upfront intent on touting the success of its global rebrand from fall 2016 and nothing—not even the looming Disney-Fox deal, which could see it move to a new company next year—will cause it to lose focus.

So the network stuck to the game plan during Wednesday night’s upfront event, which it called “Further Front,” held at a five-story SoHo townhouse that it turned into the Nat Geo House.

“A year and a half ago, we embarked on this new strategy to really elevate our programming and ensure that we are the world’s leading destination for premium content around science and adventure and exploration.

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