National Geographic Preps For Disney+, ‘Daunting’ Challenge of Scaling Brand Under New Owner

Streaming platform is ‘additive’ to its existing linear networks

National Geographic is about to get its biggest spotlight yet under its new parent company, Disney.

In one month, Disney will debut Disney+, its new family-centric streaming service, featuring content from its five biggest family brands: Disney, Marvel, Star Wars, Pixar—and the recently acquired National Geographic.

Disney +

In the Disney+ layout, National Geographic receives its own tile alongside the other Disney family brands. “It’s quite exciting, and also very intimidating,” said National Geographic Global Networks president Courteney Monroe.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in