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National Geographic and Hyundai are celebrating National Park Week with the launch of the first co-branded augmented reality series, Outside Academy.
Top line
As people have been trapped inside for much of the last year, National Geographic and Hyundai created Outside Academy, designed to empower people to get outdoors—virtually or physically—by exploring America’s national parks.
Between the lines
The AR series is both globally-accessible and location-enabled, and offers two different experiences for in-person park travelers and virtual visitors. On Instagram, viewers can explore Zion, Yosemite and Great Smoky Mountains National Parks from the comforts of their home.
“Education for millions of students was disrupted this past year, so we partnered with National Geographic to create AR science, geography and history lessons from three of America’s most famous national parks,” Hyundai Motor America CMO Angela Zepeda said in a statement.
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