Programming & Performance

National Geographic and Hyundai Want You to Explore National Parks in AR Instagram Series

Their partnership, Outside Academy, has both virtual and in-person experiences

The first Instagram AR experience, of Zion National Park, debuted on April 25.
The first Instagram AR experience, of Zion National Park, debuted on April 25.Courtesy Hyundai, Nat Geo
By Mollie Cahillane

April 28, 2021

National Geographic and Hyundai are celebrating National Park Week with the launch of the first co-branded augmented reality series, Outside Academy.

Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

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