Programming & Performance

National Geographic and Hyundai Want You to Explore National Parks in AR Instagram Series

Their partnership, Outside Academy, has both virtual and in-person experiences

The first Instagram AR experience, of Zion National Park, debuted on April 25.
The first Instagram AR experience, of Zion National Park, debuted on April 25.Hyundai, Nat Geo
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By Mollie Cahillane

April 28, 2021

National Geographic and Hyundai are celebrating National Park Week with the launch of the first co-branded augmented reality series, Outside Academy.

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Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

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