Disney motion pictures group president Mark Zoradi emphasized that “we don’t want a format war for 3-D for the home” as he called for technical standards to enable the wide adoption of 3-D on Sunday at the National Association of Broadcasters Show.
“We view 3-D as part of a holistic business opportunity, and we need to upgrade every distribution channel in order to support the new 3-D that we are now producing,” he said in a keynote at the NAB digital cinema summit, during which he previewed content including a new 3-D teaser trailer for Toy Story 3.
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