Why Music Video Hosting Service Vevo Is Joining Mediaocean's Spectra Platform

The inventory is expected to go live on Aug. 1

Some of the biggest celebrities in the world resonate just as much in the Midwest as they do in the big cities. In order to be a “clearcut, go-to buy,” for local brands and advertisers, music video and entertainment platform Vevo is moving its inventory to Mediaocean’s Spectra platform.

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