MTV's Skins a Hit With Advertisers

MTV’s teen drama Skins may have left watchdog groups in a teeth-gnashing, garment-rending fury, but despite the show’s dizzying cocktail of sex, drugs and rock ‘n’ roll—or what passes for rock ‘n’ roll these days—advertisers were eager to line up to hawk their wares during Monday night’s premiere.

The Jan. 17 series opener carried a full spot load, as no fewer than 29 paid advertisements ran in the one-hour episode. As one might expect, movies were well represented, as studio releases accounted for a dozen paid spots.

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