MTV Partnered With Popular Influencers to Release This Year's VMA Nominations Through IGTV

The award show will air from Radio City Music Hall on August 20

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MTV is using IGTV, Instagram’s stand-alone long-form video app, to release its nominations for this year’s Video Music Awards.

The network partnered with a team of popular Instagrammers, including Nyle DiMarco, Tessa Brooks, Bretman Rock, Scotty Sire and Toddy Smith, who all created original videos for IGTV, the first time for an award show, to reveal the award show’s gender neutral categories.

Together, the creators have a reach of more than 22 million followers. MTV has 18.5 million followers across brand and social accounts, the network said.

“Our target market is younger, and our fans are younger, and they’re flocking to Instagram,” said Jacqueline Parkes, CMO and executive vp, digital studios for MTV, VH1 and Logo.



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