MTV Entertainment Group Taps Jason White as CMO

White replaces Jacqueline Parkes, who stepped down in 2020

White joins from the cannabis brand Curaleaf, where he was CMO.
White joins from the cannabis brand Curaleaf, where he was CMO. MTV, Jason White

Jason White, a seasoned marketing executive who has been serving as the chief marketing officer of the cannabis brand Curaleaf, is joining ViacomCBS as the new chief marketing officer of MTV Entertainment Group, the company announced today.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}