MTV Entertainment Group Bulks Up Web Show Production

Two Comedy Central series part of broader push

Comedy Central has unveiled two new Web-only shows that come amidst a broader reorganization at MTV Entertainment Group aimed at developing stand-alone content online.

The shows—a four-part game show series called the Axe Dirtcathlon starring former Comedy Central correspondent Rob Riggle, and the other an interview/talk show called The Download starring comedian Jordan Rubin and former Defamer blogger Molly McAleer—mark one of Comedy Central’s first forays into branded content online, and a new focus at MTVN Entertainment Group on Web-only material.

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