In its latest effort to drive digital expansion, MTV has launched a Tumblr featuring original and re-blogged content.
Kristin Frank, general manager of MTV and VH1 Digital, told Mashable that the network decided to create the Tumblr for several reasons. #MTV is already one of the more popular Tumblr tags, she says, and the channel wants to take part in sharing its content. MTV also wants to target the web culture and design communities, which it thinks will mesh well with its image.
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