Move Aside Influencers—Athletes Are Becoming the Faces of New Brand Strategies

Sports personalities are hooking audiences in a new way

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Celebrity endorsements are by no means a new phenomenon. For decades, brands have been investing their marketing budget into celebrities and athletes all in an attempt to attract, engage and retain their audience’s attention.