Mountain Dew and AMC’s New Walking Dead Augmented-Reality App Puts Walkers All Around You

Fans can unlock new zombies via the brand’s ads in each episode

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Walking Dead fans won’t have to wait until the Season 8 premiere on Oct. 22 to get up close and personal with zombie walkers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in