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The amount of time adults in America stay connected with media is astronomical. Specifically, they spend 11 hours and 27 minutes per day plugged into some type of device, according to the Q1 Nielsen Total Audience report released today.
And even though there are many streaming options for consumers, with hours and hours of content to choose from, 66% of users know exactly what they want to watch when they tune in.
“Content discovery, be it through the streaming menu algorithms that serve up options based on your prior choices, network promos for new shows, playlist feeds from digital music apps, or even friends’ recommendations is crucial to consumers in an era when they’re inundated with ads and content,” wrote Peter Katsingris, svp audience insights, in introducing the report.
Adults over the age of 18 spent more time on connected TV devices from Q1 of last year (46 minutes) to Q1 of this...
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