Streaming & OTT

Most TV Viewers Wait to Stream a Show Rather Than Watch Ads

They also like to binge episodes instead of waiting week-to-week

White man sitting on a sofa holding a television remote control with a pensive look on his face
The results underscore the challenge networks face trying to compete with streaming services.Getty Images
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By Kelsey Sutton

October 14, 2019

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Americans are happy to wait to watch new seasons of their favorite television shows until they arrive on streaming platforms if it means skipping commercials.

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Headshot of Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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