Most TV Viewers Wait to Stream a Show Rather Than Watch Ads

They also like to binge episodes instead of waiting week-to-week

White man sitting on a sofa holding a television remote control with a pensive look on his face
The results underscore the challenge networks face trying to compete with streaming services. Getty Images

Americans are happy to wait to watch new seasons of their favorite television shows until they arrive on streaming platforms if it means skipping commercials.

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@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.