Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more. Sponsored by EffecTV.
Sports fans outside of Japan won’t be able to cheer on their teams in person for this summer’s Tokyo Olympics due to the pandemic, but it’s unclear what that’ll do to viewership for the Games.
To get a sense of how folks across the U.S. are thinking about the Olympics, Adweek and Morning Consult conducted a survey asking about plans for viewing the Games, which will take place between July 23 to August 8. The survey also asked respondents whether they supported the International Olympic Committee’s ban on athlete protests.
Most
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in