Most People Plan to Watch the Summer Olympics Live, But Around 1 in 5 Haven't Yet Decided

A new Adweek-Morning Consult poll showed 53% of people are interested in the Games

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Sports fans outside of Japan won’t be able to cheer on their teams in person for this summer’s Tokyo Olympics due to the pandemic, but it’s unclear what that’ll do to viewership for the Games.

To get a sense of how folks across the U.S. are thinking about the Olympics, Adweek and Morning Consult conducted a survey asking about plans for viewing the Games, which will take place between July 23 to August 8. The survey also asked respondents whether they supported the International Olympic Committee’s ban on athlete protests.

Most Americans are interested in the Tokyo Olympics

Overall, 53% of those surveyed said they are at least somewhat interested in the Summer Olympic Games this year, while 41% said they’re either “not very interested” or “not interested at all.”



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