More Than Half of Buyers Are Shifting Some Linear Ad Spend to Connected TV

CTV has been least impacted by Covid-19 of all digital video

two men on a park bench, one with a tv for a head and another as a remote control
Brand safety is the top concern for buyers of digital ads. Photo Illustration: Trent Joaquin; Source: Getty Images

After a day of NewFronts panels in which multiple presenters talked about consumers’ accelerated migration from linear to streaming during the pandemic, the Interactive Advertising Bureau released its annual video ad spend study, which indicates that many buyers are starting to shift some of their broadcast and cable ad spend to connected TV.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.