Nearly 50 advertisers have either pulled their ads from cable news’s No. 1 program, The O’Reilly Factor in response to a New York Times investigation detailing five harassment cases against Fox News host Bill O’Reilly. According to the report, O’Reilly and the company he works for paid out $13 million to settle the cases.
A high-level executive at one of the world’s largest media agencies tells Adweek that the brand flight figure seems conservative. At least 10 brands have left the program at the exec’s agency alone.