TV Upfronts

Let's Be Upfront: More Changes Are Coming to Upfront Week

The annual advertising event kicks off in May, but it could look very different in the future

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Upfront week has traditionally been the time of year when publishers throw glitzy events to showcase fall schedules, marketers initiate talks about budgets for the year ahead, and reporters frantically run across New York trying to succinctly capture a cacophony of announcements and news.

It’s time to end this madness, or at the very least update it, according to some insiders.

“I personally have been pushing for the upfront not to continue,” one buyer told ADWEEK, speaking anonymously.



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This story first appeared in the May 14, 2024, issue of Adweek magazine. Click here to subscribe.