Infographic: Moms Look to Local TV for Updates, and Well-Placed Ads Could Catch Their Eye

Marketers using only social media ads might miss this demographic

Moms are often the ones responsible for most household spending decisions. Carlos Monteiro

As mothers prep their kids for an unusual back-to-school season, they’re turning to local television and digital-only sources like social media for updates and the latest developments.

This story first appeared in the Sept. 28, 2020, issue of Adweek magazine. Click here to subscribe.
@neco_ornot Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective.