Infographic: Moms Look to Local TV for Updates, and Well-Placed Ads Could Catch Their Eye

Marketers using only social media ads might miss this demographic

As mothers prep their kids for an unusual back-to-school season, they’re turning to local television and digital-only sources like social media for updates and the latest developments.

Click for more from this issue

This story first appeared in the Sept. 28, 2020, issue of Adweek magazine. Click here to subscribe.