Moana 2 has already hit $600 million at the global box office, and no one knows how far it’ll go. But before the film was breaking revenue records and joining Inside Out 2 to add to Disney/Pixar’s 2024 box office wins, Disney’s marketing was setting it up to make a big splash.
The project started as a TV series; however, after the original Moana surprisingly became the most-streamed movie in the U.S. in 2023, executives reconsidered and decided to turn Moana 2 into a movie. According to Martha Morrison, Walt Disney Studios’ executive vice president of marketing, the team did “a lot of cheering” when it heard late last year that the Moana follow-up was heading to theaters.
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