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Millennials Have Little Brand Loyalty When It Comes to Apps, but Are Consuming Huge Amounts of Content

They use smartphones for 78 billion minutes every week

distracted-listener-podcast-CONTENT-2017 — Millennials have a plethora of apps at their disposal, and they take advantage of all the options.Getty Images

August 21, 2017

Millennials have a seemingly endless array of apps to choose from, and they don’t appear to be loyal to any of one of them.

Sami Main

Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

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