Millennials Have Little Brand Loyalty When It Comes to Apps, but Are Consuming Huge Amounts of Content

They use smartphones for 78 billion minutes every week

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Millennials have a seemingly endless array of apps to choose from, and they don’t appear to be loyal to any of one of them.

According to a new study from Nielsen about millennials and their use of digital music and communication, they are less likely to stay loyal to a specific media the way other generations are. Despite this, millennials are consuming an enormous amount of content every week.

Of people aged 18-34 and 35-49 especially, devices are being used during all waking hours of the day.



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