Millennials Have Little Brand Loyalty When It Comes to Apps, but Are Consuming Huge Amounts of Content

They use smartphones for 78 billion minutes every week

Millennials have a plethora of apps at their disposal, and they take advantage of all the options. Getty Images

Millennials have a seemingly endless array of apps to choose from, and they don’t appear to be loyal to any of one of them.

@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.