Millennials Care More About TV (and Its Ads) Than YouTube

A VAB report says television is still the best way to reach the demo

Millennials watch TV content four times as much each month as YouTube . Getty Images

Broadcast ratings are down double-digits this fall, but a new report from the Video Advertising Bureau says broadcast and cable TV—and not YouTube, Facebook or streaming services like Netflix—are still by far the best way for brands to reach audiences, particularly millennials.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.