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Broadcast ratings are down double-digits this fall, but a new report from the Video Advertising Bureau says broadcast and cable TV—and not YouTube, Facebook or streaming services like Netflix—are still by far the best way for brands to reach audiences, particularly millennials.
Those are the findings from the VAB report that looks at the emotional bonds viewers form with TV content and how that affects brands and advertisers. The VAB is made up of broadcast and cable networks and the largest cable companies to promote the power of video advertising.