Microsoft Proves Itself to the Ad Industry With Surprise Netflix Deal

After a hiatus, the streaming partnership helps the company reposition itself as ad-tech leader

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On Wednesday, Netflix announced that Microsoft won the top prize in ad tech and will serve as the streamer’s global advertising technology and sales partner as the company builds a much-anticipated ad-supported tier, which could debut as early as the end of this year. The partnership came as a surprise to the ad industry, which is used to seeing other software giants dominate ad tech.

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