With so many platforms available to creatives, advertisers are more than ever relying on a competitive metric ecosystem to measure and monetize their audiences. At Adweek’s Convergent TV Summit on Oct. 22 in New York, streaming editor Kelsey Sutton sat down with representatives of Nielsen, Inscape and Dentsu to talk television’s “brave new world.”
Jodie McAfee, Inscape’s svp, sales and marketing, predicted that as measurement tools advance, different metrics will evolve to help buyers and sellers.
“Nielsen’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in