NewFronts

Meredith Unveils Video Sales Guarantee After Time Inc. Acquisition

New programming focuses on local communities

This will be the first time the new Meredith gives a NewFront presentation after its acquisition of Time, Inc.Getty Images, Meredith
sara.jerde
By Sara Jerde

In its first presentation since the $2.8 billion acquisition of Time, Inc., the new Meredith Corporation announced a line of programming and a video sales guarantee at the 2018 Digital Content NewFronts.

“We’re looking forward to showcasing the new Meredith to the marketplace,” Meredith National Media Group president Jon Werther told Adweek.

The company includes brands such as Allrecipes, Better Homes and Gardens, Time, People, Martha Stewart Living and Shape.

“We have a longstanding heritage of complex storytelling that now extends to a wider range of categories with programming that’s tailored to all formats and platforms,” Werther said.

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sara.jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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