Mercedes' Maybach: Poor Little Rich Car

If there’s any brand that ought to know how to market an ostentatious set of wheels, it’s Mercedes-Benz, which, incidentally, is making its ad debut in the Super Bowl this year. Back in 2002, parent company Daimler AG put the likes of Rolls-Royce and Bentley on notice when it pulled the tarp off the new Maybach.

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