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Introducing the MW-50, a list recognizing media innovators, across all disciplines, who drive revenue, establish standards, create new models and generate buzz.
Taking the top spot, Rino Scanzoni, chief investment officer of GroupM, has moved the marketplace, striking the first TV upfront deal with NBC Universal that caused the industry to reexamine its use of program ratings, and move towards using commercial ratings as standard currency.
Rounding out the top five are Tim Armstrong, President, Advertising and Commerce, North America and VP, Google; Mike Shaw, President, Sales and Marketing, ABC; Mike Darnell, President, Alternative Programming, Fox; and Jeff Gaspin, President/CEO, NBCU TV Group.
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