Media Rating Council Likely to Strip Nielsen's Accreditation Next Week

Move expected following MRC's television committee vote on Thursday

The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms’ methodology, is likely to reach a decision about the status of Nielsen’s national TV service early next week—and the industry is bracing for Nielsen’s longstanding National TV measurement service to lose its accreditation, opening another major fissure in its longstanding but increasingly threatened measurement backbone.