Media Newsletters Are Booming, and Substack’s Co-Founders Lit the Fuse

Adweek’s Publishing Executives of the Year are reinvigorating the flagging industry

Substack co-founders
(L. to r.) Substack co-founders Hamish McKenzie, Chris Best and Jairaj Sethi Courtesy of Substack

Last year, Substack’s only employees were its three co-founders: Hamish McKenzie, Chris Best and Jairaj Sethi. Now, the San Francisco-based startup has a bigger team—it’s up to 18 employees—and even bigger ambitions: trying to do nothing less than reinvigorate the flagging media industry.

This story first appeared in the Oct. 26, 2020, issue of Adweek magazine. Click here to subscribe.
@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.