Media Newsletters Are Booming, and Substack’s Co-Founders Lit the Fuse

Adweek’s Publishing Executives of the Year are reinvigorating the flagging industry

Last year, Substack’s only employees were its three co-founders: Hamish McKenzie, Chris Best and Jairaj Sethi. Now, the San Francisco-based startup has a bigger team—it’s up to 18 employees—and even bigger ambitions: trying to do nothing less than reinvigorate the flagging media industry.

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This story first appeared in the Oct. 26, 2020, issue of Adweek magazine. Click here to subscribe.