Streaming & OTT

Media Buyers to Netflix: Take Our Money!

Marketers say it's a 'mistake' for the streaming service not to consider an ad-supported tier

hand holding out money toward Netflix on a computer screen
Buyers said they'd advertise on Netflix even if there weren't granular targeting options available. Photo Illustration: Trent Joaquin; Sources: Getty Images, Unsplash, Netflix

By Kelsey Sutton

February 4, 2020

Netflix has been unwavering in its vow not to pursue advertising, a stance that CEO Reed Hastings reiterated during the company’s most recent investor video last week.

Kelsey Sutton
@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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