Media Buyers to Netflix: Take Our Money!

Marketers say it's a 'mistake' for the streaming service not to consider an ad-supported tier

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Netflix has been unwavering in its vow not to pursue advertising, a stance that CEO Reed Hastings reiterated during the company’s most recent investor video last week.

“There’s not easy money there,” Hastings said of trying to compete with Google, Facebook and Amazon in the targeted advertising game. “If we don’t have exposure to that, the positive side is we’re a much simpler place. We’re not integrating everybody’s data. We’re not controversial that way. We’ve got a much simpler business model, which is just focused on streaming and customer pleasure.”


In the marketing community, that simpler business model is a continued point of frustration.



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